Brand Identity System

This project develops a brand identity for Point & Pigment, a premium tattoo studio.

Positioned at the intersection of art and therapeutic experience, the brand emphasizes precision, calmness, and transformation.

The logo system integrates symbolic elements—pigment, needle, and focal point—into a unified mark, supported by custom typography inspired by Gothic forms.

Applications across signage and visual assets ensure consistency and scalability.
The project explores branding within a niche yet evolving market.